Studio JV project in Curitiba is featured in Bem Paraná

Original Publication: Bem Paraná

Neighborhood planned by Jaime Lerner in Greater Curitiba begins to be occupied

The planned park-neighborhood Parc Autódromo, in Pinhais, in the Metropolitan Region of Curitiba, has begun to be occupied ahead of schedule. This is because BairrU inaugurated its new office within the planned neighborhood. By bringing approximately 80 employees into the project, the company is transforming the space into a first real vector of urban use, materializing the concept that guides the development, planned by the urban planner and former governor Jaime Lerner, who passed away in 2021.

With an estimated sales value of R$ 5 billion, the new park-neighborhood will have an area of ​​560,000 square meters, of which 130,000 square meters, equivalent to about 20 soccer fields, are green and recreational areas.

Also featuring a public area, the concept proposed by Bairru for Parc Autódromo is to unify in one place a space that offers comfort and convenience, with housing, green areas for leisure, offices and a commercial hub, as well as easy access just minutes from central points of the capital of Paraná.

The commercial hub of Parc Autódromo will include pharmacies, bakeries, supermarkets, schools, department stores, clinics and offices, as well as an innovation hub and creative ecosystem. Leisure options include a park with a lake, a multi-purpose sports arena, a gym, playgrounds, pet areas and a gastronomic market, in addition to four kilometers of the racetrack circuit that have been preserved for cycling and running.

Planned park-neighborhood in Pinhais is located where the Pinhais Racetrack used to be

The planned neighborhood in Pinhais, where the Pinhais Racetrack used to be, will have 35 towers with more than 2,200 apartments and 300 houses. There will also be bars, restaurants, an open-air shopping mall with over 200 stores, commercial spaces, coworking spaces, and a park. The project also includes leisure and entertainment facilities, as well as a four-kilometer running and walking circuit.

The project is based on the principles of new urbanism: walkability, diversity of use, enhancement of public and social areas, and sustainability. With a focus on urban mobility, PARC Autódromo was planned so that everything is within walking distance. The park neighborhood is located 15 minutes from the city center, 10 minutes from the Botanical Garden, and 25 minutes from Curitiba International Airport. Hospitals, shopping malls, and leading schools are also close to the development.

The first phase of the neighborhood is scheduled for delivery in 2027, with complete infrastructure expected by the end of 2028. Those who purchased lots will be able to build their houses starting in early 2028.

Architecture integrated into the landscape in the BairrU office project

More than just an administrative office, the space, which is the first module of the Pista Innovation Hub, embodies the PARC proposal by physically integrating with the project areas, such as the park, currently under implementation. In this way, employees will experience daily the logic of proximity to nature, coexistence, and urban routine that guides the project.

The Pista Innovation Hub is the innovation environment of PARC Autódromo, designed to connect startups, companies, universities, and public authorities around the new regional economy. The hub is created to be a new innovation center in Greater Curitiba, a space where large and medium-sized companies can get closer to the entrepreneurial ecosystem, generate business, and experience, in practice, the logic of work, coexistence, and collaboration that guides the planned neighborhood.

Designed by architect João Vieira of Studio JV, the project features a light and permeable architecture, conceived as an extension of the park itself, and not as an isolated volume in the landscape.

Built in engineered wood, the 600 m² space was developed with a focus on technical precision, constructive efficiency, and reduced environmental impact. Because it is an industrialized system, it allows for speed in execution, high quality control, and a significant reduction in waste.

“From the beginning, we thought of the office as part of the park, not as an isolated element. Engineered wood allowed us to create a contemporary architecture connected to nature,” emphasizes João Vieira.

In addition to reducing carbon emissions compared to conventional methods, the construction system improves the building’s thermal performance and ensures millimeter precision in assembly, attributes aligned with the concepts of the planned neighborhood and the contemporary sustainability agenda.

Initially planned for the second half of 2026, the installation of the office was brought forward, a move that reflects the integration between planning, engineering and operation at BairrU, as well as signaling an acceleration in the development of the neighborhood.